How can I show both product name and version in the "Add/Remove Programs" menu?

By default, the Windows Add/Remove Programs menu is the full name of the product. It is possible to change this value, for example to display the product name and the version number. You can use the <productDisplayName> project property as follows:

<project>
    ...
    <productDisplayName>${product_fullname} ${product_version}</productDisplayName>
    ...
</project>